Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person. On the other hand, feedback and gratification are Christian Singles delayed as participants must wait a working day or two for their results to come in.
In 2002, a Wired circular article forecast that, "Twenty years from now, the abstraction that someone looking for love without looking for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is cute further efficient" .